Belvedere, the luxury vodka brand owned by the LVMH Group, is partnering with the next movie in the James Bond franchise, “SPECTRE.”
Harnessing Bond’s penchant for vodka martinis and his iconic “Shaken, not stirred” line, Belvedere becomes the official vodka of the movie, which is due for cinematic release next November from Sony Pictures Entertainment.
The news will be something of a relief for Bond fans: In previous movies the spy had been seen (implausibly) drinking Heineken and (more plausibly) Smirnoff. Fans tend to forget he drank Red Stripe in the first movie, Dr. No. The arrival of Belvedere will therefore pull Bond upmarket a bit.