MGM & EON Productions partner with Cinemark Theatres & VEVE on seven limited edition digital movie tickets to celebrate 007’s return to theatres
Los Angeles, CA – October 5, 2021 – Metro Goldwyn Mayer (MGM) and EON Productions (EON) are partnering with Cinemark Theatres to launch the first-ever NFT movie ticket stub exclusively with VeVe, the largest mobile-first digital collectibles platform. Beginning Wednesday, October 6th, seven 007 superfans will have the opportunity to own a limited-edition digital movie ticket stub, available through the VeVe app at 10 a.m. PT, to celebrate the release of the 25th film in one of cinema’s most iconic franchises and commemorate star Daniel Craig’s fifth and final performance as the beloved British secret service agent. Additionally, each of the original purchasers of the collector’s tickets will receive seven admission tickets valid at any Cinemark location to see No Time To Die during its theatrical run in the U.S.
“James Bond is the most famous action hero in the world, so to be able to offer fans the first-ever NFT movie ticket for the franchise, and an entirely new way to interact with their favorite 007 agent is incredibly exciting,” said Stephen Bruno, CMO at MGM. “Cinemark and VeVe are both innovative companies that understand the importance this incredibly dedicated fan base, and we are thrilled to have their support as we shepherd this iconic brand into the future.”
“We are excited to work with MGM, EON and VeVe to revolutionize the traditional movie ticket with this unique No Time To Die NFT exclusively for seven lucky Cinemark moviegoers,” said Wanda Gierhart Fearing, Cinemark chief marketing and content officer. “Fans have been eagerly awaiting seeing James Bond back in action, and we are thrilled to present his next adventure in the most immersive setting possible with our larger-than-life screens and surround sound. In collaboration with amazing partners like MGM, EON and Veve, we are able create unique and memorable experiences both within and outside of our theatres.”
“Partnering with MGM, EON and Cinemark on James Bond digital collectibles marks a tremendous moment in time for our platform and is something our community of dedicated collectors is going to love,” said Dan Crothers, Chief Operating Officer and Co-Founder of VeVe. “Offering purchasers real movie tickets to see No Time To Die in theaters alongside NFTs from this iconic franchise further legitimizes our belief in the long-term impact of digital collectibles and showcases how innovative they can be.”
Purchasers of this limited edition No Time To Die movie ticket stub will experience all the action the film has to offer in Cinemark’s immersive, cinematic auditoriums. There is nothing that can bring Bond’s latest rescue mission to life better than wall-to-wall screens and booming surround sound, and Cinemark’s luxurious seats complete the ultimate viewing environment. Of course, no movie is complete without that warm, irresistible movie theatre popcorn.
In addition to the limited-edition Cinemark movie ticket stubs, MGM, EON and VeVe are partnering to launch a series of James Bond inspired NFTs to celebrate the release of No Time To Die. Collectible items released to date include exclusive digital posters as well as the stealth glider and Safin’s mask featured in the film, which sold out within seconds of dropping. Additional No Time To Die NFTs will be releasing throughout the month of October.
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas, as well as virtually visit, comment on and like showrooms from other collectors. VeVe also offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, providing a 99.9% reduction in environmental footprint. To learn more about the VeVe app, please visit the official website here.
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. No Time To Die will be released in the U.S. on October 8th via MGM’s United Artists Releasing banner, with IMAX and special select screenings beginning Wednesday, October 6th.
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres (323 U.S., 198 South and Central America) with 5,864 screens (4,426 U.S., 1,438 South and Central America) in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/
About Metro Goldwyn Mayer:
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world’s deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco, and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms, interactive ventures, and is producing premium short-form content for distribution. For more information, visit www.mgm.com.
About EON Productions:
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. For more information, visit www.007.com.
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With over 350,000 active users and 1.4 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.
Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including Marvel, DC Comics, Warner Bros, Cartoon Network, tokidoki, Ghostbusters, Back to the Future and more. For the first time, these brands can provide customization to collectibles after their initial sale, creating endless revenue possibilities for products both new and previously offered. In addition, VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms including Twitter, Instagram, TikTok and more.
In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.
The VeVe Digital Collectible app is available on both iOS and Android.
Learn more: VeVe.me