Children across the globe have been playing with Lego since 1932 which makes the Danish company with headquarters in Billund one of the oldest toy manufacturers around. While wooden toys were the starting point for the long success story, it was the change to plastic bricks in the 1960s that catapulted the brand to international fame. Seperately, in 1962, the first James Bond film, ‘Dr. No’ premiered in cinemas.
Now, Lego brought the two iconic brands together with the launch of the Aston Martin DB5. Unter the slogan “Licence to Build”, the most iconic film car in history was recreated in a 1,290-piece set. Agreed, the fully assembled car does not look as graceful as the classic automobile but, in turn, features an array of gadgets and fine detail that made the original an unforgettable masterpiece. Replicated in 1:8 scale, the brick vehicle sports pop-out machine guns, revolving number plates, tyre slashers, the bulletproof screen and even the ejector seat.
Actress Naomie Harris, the incumbent Miss Moneypenny, launched the Aston Martin Lego DB5 set at Lego’s London flagship store on Leicester Square today, saying: “It’s such an honour to be here. To see the iconic DB5 reimagined in Lego brick form is such an exciting moment to be part of and the attention to detail on the model is truly remarkable.”
Lego designer Michael Psiaki added: “James Bond fans will go wild for all of the authentic features and functions we’ve put into this car including the tyre-scythes, pop-up machine guns, and working ejector seat. The iconic status of James Bond’s DB5 makes this car a perfect fit for the Lego Creator Expert series.”
Whether you want to call this model your own because of Bond or as an add-on to your collection, prepare to dig deep in your pockets. The retail price is £129.99 (€149,99) in stores and on shop.lego.com.
For those of you who like to have the complete picture of what you can expect from the set, here is a video by Brickvault that should answer all your questions amicably: